SoftSwiss alternative: how WW Games compares
SoftSwiss is the largest vendor in this category: software since 2008, 1,500+ brands, 40,000+ games. It also no longer lists a white label product — both of its published casino options run on your own licence, which is the arrangement WW Games sells too. Every SoftSwiss figure below links to the page of theirs it came from, checked on 23 September 2026.
Is WW Games an alternative to SoftSwiss?
For a first launch on a modest budget, yes: both put your brand on a working casino platform, and on both the gambling licence is the operator's. For a funded operator entering a regulated market like Mexico or Colombia, no — SoftSwiss holds market approvals and certifications WW Games does not.
The two are not sold the same way. SoftSwiss publishes no white label product, so on both sides the licence is yours — the next section sets out what they do publish and how that was checked.
That settles the question that usually separates vendors here. Licensing sits with the operator on both sides, so what is left to compare is price, what ships with the platform, the size of the catalogue and the size of the company behind it.
WW Games sells one arrangement: the whole platform under your brand and your domain, sportsbook and Telegram included, with licensing on the operator's side. What it includes is on the white label casino page, what it costs on the pricing page.
Does SoftSwiss offer a white label casino?
Not as a published product. Their site lists two casino deployments — the Turnkey Casino Solution and the Crypto Casino Solution — and both run on the operator's own licence. The words "white label" do not appear on their homepage, and their old /white-label-solution/ address redirects to the Casino Platform page. Checked on 23 September 2026.
Their turnkey page states the arrangement as "your licence, our platform", and their homepage describes the same product as "a complete online casino platform to operate under the operator's licence". The product menu there lists Casino Platform, Turnkey Casino Solution, Crypto Casino Solution, Game Aggregator, the sportsbook products and the affiliate platform — and nothing else.
This matters because white label usually means one specific thing: trading under the vendor's licence. SoftSwiss holds a business-to-business supplier licence, MGA/B2B/942/2022 (source), which authorises them to supply software to licensed operators. It is not a licence anyone can trade under.
They have not gone quiet on the model. Their guide to white label casinos still explains it — and argues against it, listing exclusion from regulated markets, dependence on the provider's roadmap and "forced de-platforming if regulators decide the white-label arrangement is not compliant".
One caveat, because it is the honest way to read this: it describes what SoftSwiss publishes, not what they will agree to in a contract. If a white label arrangement is what you want, ask them directly and get the answer in writing. With any vendor, the published product list and the deal actually on offer are not always the same thing.
If you are here because you searched for a SoftSwiss white label, the practical consequence is that you will be arranging the licence yourself either way. White label against turnkey sets out what that changes, and vendors that do sublicense their own licence are a third category again.
How do WW Games and SoftSwiss compare side by side?
WW Games publishes its price, has no monthly fee and ships a sportsbook and a Telegram Mini App with the casino. SoftSwiss has roughly ten times the catalogue, certifications, approvals in regulated markets and seventeen years of operation, and quotes its price per operator.
"Not published" means the vendor does not state it on their site, not that the capability is missing. It applies to both columns: WW Games has no third-party certifications to show and no regulated-market approvals, and says so here rather than leaving the row out.
| WW Games | SoftSwiss | |
|---|---|---|
| Setup fee | From $5,000, once | Not published. Their own guide puts a white label at €20,000–60,000+ upfront (source) |
| Monthly platform fee | None | Not published |
| Revenue share | From 7% of GGR | Not published |
| Budget guidance they publish | Setup fee plus the revenue share, and no other platform charge | "plan for an initial investment starting from EUR 1 million to cover setup and the first year of operations" (source) |
| Minimum contract term | None | Not published |
| Gambling licence | Operator's responsibility; introductions to licensing providers | The operator's own, on both published deployments (source) |
| Game catalogue | 3500+ games, 73 named studios | 40,000+ games from 300+ providers, 146 studios named on their list (source) |
| Sportsbook | Included with the casino, pre-match and live, one account and wallet | A separate product: 200+ sports, 100k+ live events a month, two weeks from contract to launch (source) |
| Telegram Mini App | Included, same account and wallet | Not mentioned on their site; they publish PWA support instead |
| AI in the back office | Optional AI copilot: panel help for staff and translation into 7 languages | Not mentioned on their casino platform page; they publish Motion, a no-code automation tool (source) |
| Crypto payments | NOWPayments, PayRam, Banxa, CryptoBot | CryptoProcessing by CoinsPaid, 20+ currencies and tokens (source) |
| Fiat payments | Added per market during setup | 300+ payment methods, with the operator signing the agreements (source) |
| Affiliate software | Built in: partner portal, revenue share, CPA or hybrid | Affilka: 490+ brands live, 495K+ registered partners (source) |
| Regulated-market approvals | None published | 8+ regulated markets, including Brazil, Mexico, South Africa and Nigeria (source) |
| Deployment model | One deployment, database and domain per brand (how it is isolated) | Not published |
| Certifications | None published | GLI-19, ISO 27001, PCI DSS (source) |
| Company | Founded 2026 | Founded 2008, 2,200+ employees, 1,500+ brands, MGA licence MGA/B2B/942/2022 (source) |
| Launch time | About a week on the platform side | 3–8 weeks from agreement to go-live in their own white label timeline, licensing excluded (source) |
How much does SoftSwiss cost compared with WW Games?
SoftSwiss does not publish prices — every product page ends in a quote request. The figures they do publish are a white label at €20,000–60,000+ upfront and a first-year budget starting at €1 million. WW Games publishes $5,000 setup and from 7% of GGR, with no monthly fee.
Their cost calculator is the clearest statement of scale on their site: "It is reasonable to plan for an initial investment starting from EUR 1 million to cover setup and the first year of operations." That figure is for the whole business — legal entity, licence, software, marketing, bonuses, salaries and bankroll — not for the platform alone, and the calculator takes your numbers rather than showing theirs.
Their guide to white label casinos is the other published figure: €20,000–60,000+ upfront for a white label, €60,000–100,000+ for turnkey, and €100,000+ for building your own. Those are market ranges as SoftSwiss describes them, not a SoftSwiss quote, but they are the numbers SoftSwiss puts in front of a buyer.
WW Games charges from $5,000 once and from 7% of GGR, with no monthly platform fee and no minimum term. At a monthly GGR of 50,000 the first year comes to about $47,000 all in, on the terms as published.
The comparison is not like for like, and the gap is not the whole story. A quote from SoftSwiss buys a catalogue ten times the size, certifications, market approvals and a company that has been delivering since 2008. The question is whether a first launch needs those on day one, or needs to find out whether the traffic converts.
Does SoftSwiss provide a gambling licence?
No. On both published deployments the licence is the operator's: their turnkey page states the arrangement as "your licence, our platform". WW Games takes the same position — licensing is your responsibility as the operator, it is not in our price, and we can put you in touch with licensing providers.
SoftSwiss holds a business-to-business licence rather than an operator one: Stable Aggregator Limited, Critical Gaming Supplies licence MGA/B2B/942/2022 from the Malta Gaming Authority (source). A B2B licence lets them supply software to licensed operators; it is not a licence you can trade under.
Their turnkey page sets out what that leaves with you: incorporating the company, acquiring a standalone licence, a verified domain and individual agreements with each payment service provider. Their compliance section then documents the markets their platform is approved in, which matters once you hold a licence in one of them.
SoftSwiss also argues against the white label model in their own guide, listing exclusion from regulated markets, dependence on the provider's roadmap and "forced de-platforming if regulators decide the white-label arrangement is not compliant". The first two apply to any platform you rent, WW Games included. The third does not: it describes a white label trading under the provider's master licence, and WW Games has no master licence to lose — your licence, your domain and your payment contracts are yours.
If you want the platform vendor to supply the licence, neither of these two is the answer; look at vendors that publish a B2C licence and sublicense under it. White label against turnkey sets out what that changes.
Which platform has more games?
SoftSwiss, by an order of magnitude: 40,000+ games from 300+ providers against 3500+ games from 73 studios on WW Games. Catalogue size is where the gap is widest and least arguable.
Their Game Aggregator is a product in its own right, sold to operators who are not on their casino platform at all, and their provider page names 146 featured studios. Everything an experienced player looks for is there, including Evolution and Play'n GO, which the WW Games catalogue does not carry.
The WW Games list of 73 studios is published in full on the white label casino page, with the major slot names, live casino, and the crash and instant-win studios a crypto audience expects. Providers you already hold agreements with can be connected alongside them.
What decides this for a launch is not the total. It is whether the two or three studios that matter in your market are in the catalogue, and on both platforms availability depends on your licence and each studio's territory rules. Ask both vendors for those studios by name, per market, in writing.
What about the sportsbook and a Telegram casino?
Both have a sportsbook; the difference is how it is sold. On WW Games it ships with the casino on one account and wallet. SoftSwiss sells it as a separate product with its own integration and its own quote. On Telegram, WW Games has a Mini App and SoftSwiss publishes PWA support instead.
The SoftSwiss sportsbook is the larger product: 200+ sports and esports, 100k+ live events a month, 2,000+ pre-match and live markets, odds from Feedconstruct, Betradar and Oddin, and two weeks from contract to launch. It comes as an API or iFrame integration into an existing casino, or as a turnkey sportsbook on your own licence.
On WW Games the sportsbook — pre-match and live — is part of the platform rather than a second contract. The player has one account, one balance and one bonus system across casino and betting.
The Telegram Mini App is the clearer difference. It runs on the same backend as the web casino, with one account and one balance, and costs nothing extra. SoftSwiss's site does not mention Telegram; what they publish for the same problem is PWA support, which installs the casino as an app from the browser but does not put it inside a messenger.
Where is SoftSwiss the stronger choice?
Regulated markets, scale and everything that has to be proved to a regulator or an auditor. On track record alone the comparison is not close: seventeen years, 1,500+ brands and 2,200+ staff against a platform founded in 2026.
- Regulated markets
- Approvals in 8+ regulated markets and a compliance page per jurisdiction, from Brazil and Mexico to Estonia and Romania (source).
- Certifications
- GLI-19 certification, ISO 27001 and PCI DSS compliance — the evidence a licensed operator's auditor asks for (source).
- Catalogue
- 40,000+ games from 300+ providers through the Game Aggregator, against 3500+ from 73 studios (source).
- Affiliate software
- Affilka, with 490+ brands live and 495K+ registered partners, plus integrations with NetRefer and Income Access (source).
- Migration
- A dedicated migration service for operators moving an existing casino with its player base (source).
- Track record
- Founded 2008, 2,200+ employees, 1,500+ brands and a Malta B2B licence (source). WW Games was founded in 2026 and publishes no client count.
Which should I choose?
Choose SoftSwiss if you are entering a regulated market, migrating an existing casino, or need certifications on file. Choose WW Games if the budget is five figures rather than six, or if Telegram and a sportsbook at launch decide it.
Whichever way it goes, get the four numbers in writing before you sign: what the percentage is charged on, the minimum term, what the setup covers and what is billed monthly regardless of revenue. The pricing page explains why each one matters. With a vendor that quotes rather than publishes, those four questions are the only way to compare at all.
- A licensed operator in a regulated market
- SoftSwiss. The approvals and certifications are the product.
- A first launch testing whether the traffic converts
- WW Games. Published terms, no monthly fee, no minimum term.
- Players on Telegram
- WW Games, with the web casino and the Mini App on one account.
- Moving an existing casino with its players
- SoftSwiss, which runs migration as a service.
- The catalogue decides it
- SoftSwiss, unless the studios you need are among the 73 WW Games publishes.
How was this comparison made?
Every SoftSwiss figure comes from softswiss.com as published on 23 September 2026, with a link to the page it is from. Anything they do not publish is marked as not published rather than guessed, and the same standard is applied to the WW Games column.
WW Games wrote this page and is not neutral about which platform it would like you to pick. That is why the sources are linked in place, why the section on where SoftSwiss is stronger is the longest one here, and why the rows WW Games loses are in the table rather than left out of it.
If something here is out of date or wrong, write to business@wwgames.tech and we will correct it.
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Questions about SoftSwiss alternatives
Does SoftSwiss offer a white label casino?
Not as a published product. The two deployments on their site are the Turnkey Casino Solution and the Crypto Casino Solution, both on the operator's own licence; the words "white label" do not appear on their homepage, and their old /white-label-solution/ address redirects to the Casino Platform page. They still explain the white label model in their knowledge base, where they also argue against it. Checked on 23 September 2026.
How much does SoftSwiss cost?
They do not publish a price; each product page ends in a quote request. The figures they do publish are a white label at €20,000–60,000+ upfront in their own guide, and a planning figure of "from EUR 1 million to cover setup and the first year of operations" on their cost calculator.
Is WW Games cheaper than SoftSwiss?
On published terms, yes, at entry: $5,000 setup and from 7% of GGR with no monthly fee, against a vendor whose own guidance starts a white label at €20,000. The caveat is what the difference buys — ten times the catalogue, certifications and market approvals.
Does SoftSwiss provide a gambling licence?
No. They hold a Malta B2B supplier licence and both published deployments run on the operator's own licence. WW Games takes the same position: licensing is the operator's responsibility, and we can put you in touch with licensing providers.
Which platform supports a Telegram casino?
WW Games. The casino runs as a Telegram Mini App on the same backend, account and wallet as the web version, at no extra cost. SoftSwiss's site does not mention Telegram; it publishes PWA support instead.
Can I start on WW Games and move to a larger platform later?
Yes, and it is worth planning for. Your brand, domain, licence and payment contracts are yours in both arrangements, so what moves is the player base and the data. Ask any vendor, including us, for an export of players, balances and transaction history in a documented format before you sign.
Compare it on your own numbers
Tell us your markets and expected GGR, and we will put the WW Games terms in writing so you can set them beside any quote you have.