Moving an existing casino to a new platform
Your brand, domain, licence and payment contracts stay yours. What moves is the casino itself: player accounts, balances, VIP levels, limits and partner attribution, switched over in one planned window of a few hours. Our engineers run the migration with your team.
When is moving to another platform worth it?
When the platform, not the market, is what limits the casino: a revenue share that grows faster than the business, a channel the current platform cannot serve, or changes that take months to ship. If the problem is traffic or payments, a new platform will not fix it.
There are also good reasons to stay. Moving in the middle of a licence application, a payment provider onboarding or a peak season adds risk for no gain, and a missing feature your current vendor will ship next month is not a reason to migrate.
- The platform's share
- A percentage that made sense at launch can become the largest cost line once the casino grows. Compare it against our pricing: from 7% of GGR, no monthly fee.
- Players moved to Telegram
- If traffic now arrives from messengers, a platform with a Telegram Mini App built in costs less than commissioning one.
- Crypto as the main currency
- Multi-currency wallets, crypto payment providers and USD reporting, described on the crypto casino page.
- Changes that never ship
- Bonus mechanics, a sportsbook or a new market waiting in the vendor's queue. The question is whether the next platform has them already, not whether it promises them.
What moves to the new platform, and what does not?
Everything a player would notice is missing: their account, their money, their VIP level and their limits. Bet history is kept as an archive for support and disputes rather than replayed, and bonuses and tournaments are rebuilt in the admin panel.
| Data | How it moves |
|---|---|
| Player accounts | Imported with email, phone, Telegram ID, name, date of birth, country and registration date. Players keep the address and account they know. |
| Passwords | Carried over when the old platform stores bcrypt hashes, so players sign in with the same password. Other formats cannot be converted; those players set a new password by email on first sign-in. |
| Telegram and Google sign-in | Players who signed in with Telegram are matched by their Telegram ID and sign in as before. Google accounts are matched by the verified email. |
| Real-money balances | Imported per currency as opening balances in the ledger, then reconciled against the old platform's liability report before the site opens. |
| Bonus balances and wagering | Your choice: let active bonuses finish before the cutover, or cancel them and reissue the remainder as a new bonus on our side. |
| VIP levels | Levels are computed from lifetime deposits and wagering, so importing those totals keeps every player on the level they earned. |
| Self-exclusions and deposit limits | Always carried over, with their original end dates. A self-excluded player stays excluded on the new platform. |
| Affiliates | Partners and the players attributed to them are imported, so revenue share keeps going to the right partner. Commission terms are set up again in the affiliate programme. |
| Bet and transaction history | Kept as a read-only archive for support, chargebacks and disputes. Lifetime totals are imported; individual rounds are not replayed. |
| Bonuses, tournaments, content | Rebuilt in the admin panel. Mechanics differ between platforms, and copying them field by field gives worse offers than setting them up again. |
How does a migration run, step by step?
In six steps: scope and export, brand setup, test import, rehearsal, cutover, and the weeks after. The casino keeps running on the old platform until the cutover, so players see one planned maintenance window rather than weeks of disruption.
Plan for a few weeks from the first export to the cutover. The platform side takes about a week; the rest is test imports, and most of it is usually waiting on the old provider's export. The cutover itself takes hours.
- 1. Scope and export
- We look at a sample export from your current provider and agree what moves, how bonuses are handled and the cutover date.
- 2. Brand setup
- Design, domain, games, payment providers and bonuses are set up on our side in parallel, as for any launch.
- 3. Test import
- A full export is imported into a staging copy. Your team signs in as real players and checks balances, levels and limits.
- 4. Rehearsal
- The whole cutover is run end to end on staging, with timings, so the real window has no first attempts in it.
- 5. Cutover
- At low traffic: deposits and play stop on the old platform, the final export is imported, balances are reconciled to the cent, DNS switches, the site opens.
- 6. After the switch
- Players are told what changed and how to sign in. The old back office stays available read-only for disputes and chargebacks.
What should you ask your current provider for?
A documented export of players, balances, limits and history, and a clear answer on who owns the player database. Read the exit clause before announcing the move: notice period, export fees and how long they keep the data.
Ownership matters most on a white label that runs on the provider's licence. There the players are legally the licence holder's customers, and whether you can take them with you depends on your contract. The difference is explained on white label against turnkey. The same request is worth making of any platform before you sign, including ours.
- Player export
- Accounts with contact details, sign-in method, password hashes and their algorithm, currency, country and status.
- Money
- Balances per player and currency, open bonuses with remaining wagering, pending withdrawals, and a liability total to reconcile against.
- Compliance records
- Self-exclusions, deposit limits, KYC status and documents, and AML flags. These are your obligations as the operator, not optional extras.
- Affiliates
- Partners, their deal terms, and which player belongs to which partner and campaign.
- History
- Transactions and bets for the period your licence requires you to keep, in a format you can read without their software.
- The contract
- Notice period, export fees, data retention after termination, and whether the domain is registered to you.
How do you keep players through the switch?
By making the switch boring for them: the same domain, the same balance, the same level, one short maintenance window announced in advance, and sign-in that works the first time. Players leave over lost money and failed logins, not over a new design.
- Announce it
- A message a few days before with the date and length of the window, and another when the site is back.
- Settle withdrawals first
- Pending withdrawals are paid on the old platform before the cutover, so no player waits on money caught between two systems.
- Prepare support
- Answers ready for the questions that will come: signing in, balances, bonuses and where history went.
- A reason to come back
- A bonus or free spins for the first deposit after the move, set up in the bonus system.
What happens to the domain, payments and licence?
They stay yours and stay in place. The domain points to the new platform, your payment contracts are connected to it, and the licence remains with you as the operator, though some regulators must be told about a change of platform supplier.
- Domain and search
- The same domain, with old page addresses redirected to their new equivalents so search rankings and partner links keep working.
- Payment providers
- Your contracts, connected to the new platform. Crypto deposit addresses change, so players are shown their new ones.
- Licence
- Licensing is the operator's responsibility. Check whether your licence requires notifying the regulator of a new platform supplier; see licensing.
- Games
- Our catalogue of 7800+ games from 97 studios. Rounds open at the cutover are settled by the old platform's game provider.
Read next
Questions about migration
Can an existing online casino move to another platform without losing players?
Yes, if accounts, balances and sign-in move with it. Players keep the domain, the money and the VIP level they had, and see one announced maintenance window of a few hours. Most players lost in a migration are lost to failed logins and disputed balances, which is what the test import and the reconciliation are for.
How long does a casino platform migration take?
A few weeks from the first export to the cutover, most of it spent on test imports and waiting for the old provider's export. The platform setup takes about a week, and the cutover itself takes hours.
Do players have to register again?
No. Accounts are imported. Players keep their password if the old platform stored bcrypt hashes; otherwise they set a new one by email the first time they sign in. Telegram players sign in as before.
What does a migration cost?
The platform costs the same as any launch: a setup fee from $5,000 and from 7% of GGR, with no monthly fee — see pricing. The migration work is quoted once we have seen the export, because its size depends on the data.
Can we migrate from SoftSwiss, EveryMatrix or another platform?
The platform you are leaving matters less than the export it gives you. Any provider that hands over a documented export of players, balances and limits can be migrated from. Comparisons with specific platforms are on the compare pages.
Plan the move before you announce it
Tell us which platform you run on and roughly how many active players you have. We will look at what your provider can export and outline the migration.