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Glossary

Revenue share

Revenue share is a commercial model where one party earns an ongoing percentage of what a casino generates, rather than a fixed fee. It is used both for affiliates and for platform providers.

In affiliate deals the percentage applies to the revenue from players that partner referred, typically for as long as those players remain active. In platform deals it applies to the casino's revenue as a whole.

The figure is meaningless without its base. A percentage of GGR and the same percentage of NGR are different amounts, and NGR itself varies by contract, so the deduction list matters more than the headline number.

Related terms

  • GGR
  • NGR
  • CPA

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The platform side of these terms — catalogue, payments, back office — is on the white label page, and the commercial side is on the pricing page.

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WW Games

A White Label platform for launching and scaling online casinos. Web and Telegram, Sportsbook, payment integrations and an Admin Panel.

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