VIP programme
A VIP programme is a tiered loyalty structure where players unlock better terms — higher rakeback, faster withdrawals, personal managers — as their activity increases.
The commercial logic is concentration. In most casinos a small share of players produces the majority of revenue, and a VIP structure is the mechanism for identifying them early and keeping them from moving to a competitor.
Levels are usually driven by wagering volume rather than losses, which keeps the incentive legible to the player. The risk is designing a ladder whose top tiers cost more than the players at them generate, which only becomes visible months later.
Related terms
Launching a casino?
The platform side of these terms — catalogue, payments, back office — is on the white label page, and the commercial side is on the pricing page.