CPA
CPA is a fixed payment to an affiliate or traffic source for each qualifying player, usually one who makes a first deposit above a minimum amount.
It gives both sides certainty: the affiliate is paid immediately and the operator knows the acquisition cost up front. The risk sits entirely with the operator, who pays the same for a player who deposits once and leaves as for one who stays a year.
The alternative is revenue share, where the affiliate earns a percentage of what the player generates over time. Hybrid deals combining a smaller CPA with an ongoing percentage are common because they split the risk.
Related terms
Launching a casino?
The platform side of these terms — catalogue, payments, back office — is on the white label page, and the commercial side is on the pricing page.